Why is site speed important?
If you’re on this page you’re probably having some sort of issue with your website loading slowly or are looking to speed it up as much as possible.
I’m sure you’re well aware and I don’t even need to tell you, if a website is slow to load you’ll pretty quickly lose patience and go elsewhere. Your own website is no different.
Your Google rankings, your Adwords and Facebook ads, and all the leads that come through your website are tied to the speed and user experience of your website.
If your site is slow to load it annoys prospects and even your existing customers. Google doesn’t like slow websites and have publicly stated that slow websites won’t rank as high in the search results. Our experience working with clients on their SEO has confirmed this too.
Google’s Core Web Vitals metrics released mid 2020 put even more emphasis on site speed and fast loading websites.
They’ve indicated that site speed will play an even bigger role in their SEO and organic algorithm moving forward in the future.
It’s hard to disagree with the fact that a slow loading website has a huge negative impact on the overall performance of your business, brand and your bottom line.
Improving site speed is relatively straightforward and at the high level involves a review of the current state of the site and the implementation of a set of site speed and technical best practices. The implementation of some simple recurring maintenance processes will also ensure your site loads fast into the future.